Home » ALAUDARK ATHLETE SPONSORSHIP PROGRAM

ALAUDARK ATHLETE SPONSORSHIP PROGRAM

What Is It?

It’s a skills-based athlete growth program designed to bring more opportunities for whom takes part in.

It’s a mission-driven initiative that learns from the riders themselves — aiming to support better training, smarter progression, and lower injury risks along the way.

Why This Program Exists？

Rooted in our Mission, Vision, Values, and Purpose, the ALAUDARK Athlete Program is more than just sponsorship — it’s our commitment to building a future where every young rider has the chance to be seen, supported, and empowered.

To turn that vision into reality, we reinvest 5%~10% of our total sales back into the freestyle MTB community through gear support, local events, athlete programs, and more. Every penny spent with ALAUDARK directly helps fuel the growth of the next generation of riders — because we believe the sport thrives when more people get the opportunity to ride, rise and recognize.

Basic Requirements：

• Age between 16 and 20;

• Skilled dirt jump (DJ) rider with proven tricks and potential;

• At least one successful prior collaboration with ALAUDARK.

Benefits：

  • Inducted as a permanent member of the brand’s global athletes;
  • Product Support: Frame + Wheelset;
  • -20% lifetime privillage discount on purchase;
  • -10% discount code customized for your followers;
  • Regular exposure to be featured across Alaudark’s official channels;
  • Eligible to apply prize sponsor for your local Jams;
  • Early access to new product trails program;

Steps：

*TIPs: If you don’t meet the requirements, feel free to DM @alaudark Instagram, — we’re always open to exploring other ways to collaborate.

The Path Starts With You:

This message comes from one of our sponsored athletes. We’d like to share it with everyone：

“In this sport, you can encounter many difficulties. At the beginning of your journey, overcoming the fear of new tricks can be quite challenging. However, as your skills improve over time, you get used to the level of risk that comes with this sport. Injuries also happen—last year, I suffered an injury myself when I failed to complete a backflip and fractured my skull. However, you can't give up. This sport requires patience because not every trick can be learned instantly. Despite these challenges, I fell in love with dirt jumping because it provides an incredible feeling—especially when you keep trying a trick that doesn't work out, and then suddenly, you land it successfully. That moment brings an immense sense of satisfaction. This sport also allows you to build your own brand within the biking community and become more recognized. However, the people in this community play the most important role by constantly supporting and motivating each other, which makes riding even more enjoyable.—— Jan Nowicki“

Fill an application form here to Join us and let’s make an impact together!

#PLAYthelife | #EVERYONEmatters | #ALAUDARK

Athletes FAQs

At present, eligibility for the Athlete Sponsorship Program is limited to applicants aged 16 – 20. Nevertheless, we are always willing to explore alternative forms of collaboration. Please send us a direct message on Instagram (@alaudark) so that we may discuss possible opportunities.

A successful collaboration is any prior initiative you have completed with us, such as a product-testing video, a giveaway partnership, or other branded content that was provided to our team and subsequently published on your social-media channels.

Yes. Although audience reach is helpful, our primary considerations are riding proficiency, creative content, and authentic enthusiasm. Quality outweighs quantity.However,in terms of the social influence consideration,at least 500 followers and 50 posts is a basic requirement.

Yes. Owing to technical issues with our former application system, we encourage all applicants who did not receive feedback to resubmit via the updated form.

A: The QA Interview is a brief conversation via Instagram DM to get to know you and your understanding of the program. No formal preparation is needed—just be yourself and honest.

Will everyone pass the QA Interview?

A: Not necessarily. Your profile and answers will determine whether you proceed. Even if not selected, we still welcome your engagement through other programs.

We will publish an Instagram post announcing your pending status as a sponsored athlete. The post will link to our official website, where your basic athlete information will appear. If no valid objections are raised within one week, your position in the sponsorship program will be confirmed. This step verifies each applicant’s identity and background, ensuring smooth and transparent partnerships.

What information will be made public?

Only essential details — your name, country or region, and a rider image — will be disclosed. To safeguard privacy, the image on Instagram will be an AI-generated avatar rather than an actual photograph.

SeeScore is a rolling 60-day, three-tier evaluation framework developed by the Alaudark Athlete Management Team. Drawing on a range of fundamental and supplementary metrics, it measures the exposure of all sponsored athletes across the brand’s platforms, events, and community activities, both online and offline. The score informs the duration and scope of continued support, thereby upholding fairness and balance within the program.

Please notify us promptly. We recognise that injuries are inherent to the sport and will adjust collaboration expectations and timelines accordingly.

The current sponsorship package does not provide monetary or cash-equivalent support for competition costs. Any future changes will be reflected in updated sponsorship terms.

The sponsorship operates on a 12-month cycle to maintain a dynamic roster and extend opportunities to a wider spectrum of emerging riders. Rather than offering prolonged benefits to a single cohort, we rotate support and allocate resources equitably. This structure broadens access and fosters balanced, inclusive growth within the freestyle MTB community.